Online marketing that works
Axsen delivers proven online marketing solutions for lawyers. We've helped hundreds of law firms harness the power of the web to build their practice. Our certified online advertising professionals have years of experience in online marketing for legal professionals. They can help your law office:
- Reach the 95% of consumers who use the internet to find and research local law firms
- Create targeted marketing plans focusing on your geographic locations and practice
- Connect with new clients looking for the services you provide at a fraction of the cost of other mediums
- Turn your website into a lead generation machine
- Choose the marketing budget that fits your needs
Call 1.866.462.9736 today to discuss your specific requirements.
Local Boost – Claimed local listings
Create a powerful online identity for your law firm with Local Boost.
We'll make sure you're listed everywhere web users look for local services online including local listings on major search engines like Google, Yahoo! and Bing, online yellow pages, business directories, customer review sharing sites, social media, mobile apps and more. Our Local Boost product is designed for legal professionals and law firms and includes a number of important directories designed exclusively for local consumers looking for legal help online.
Additionally, we'll claim ownership of the listings on your behalf. When we're done we'll send you a detailed completion report with links to all your new listings as well as user names and passwords for your claimed profiles so that you truly own your online reputation. With the report you'll be able to view your listings, make updates to your business profile, respond to reviews and interact with your clients and fans online.
The service doesn't end there. We'll make sure that your listings stay updated to reflect any important changes with your law firm so that you'll have the peace of mind that comes with knowing existing and potential clients can always find your latest information online.
Social Boost – Social media for law firms
Connect and engage with new and existing clients on social media sites like Facebook and Twitter with Social Boost.
It's not hyperbole to say that the rise of social media has been the most significant change to how the public uses the internet since the birth of the world wide web. We give lawyers and law firms the tools they need to make it possible to build an effective social media presence.
Axsen can build a custom Facebook page for your law firm that is consistent with the look and feel of your law office website. Axsen makes it possible to build a Facebook page for your law firm with design styles and functionalities not normally possible with the standard Facebook account dashboard. We'll create a Twitter account that is integrated with your Facebook page making it possible to update your status on multiple platforms with a single post. We'll also add social media integration on your website making it easy for site visitors to "like" or share your page with their network of friends. Each time a visitor interacts with your Facebook page or the integrated social media buttons on your site your practice gains exposure with the social connections within that visitors network amplifying your site's reach to potential clients.
Effectively cultivating a social media presence can have real value for legal professionals, but it takes work. Attorneys considering building a custom Facebook page should ask themselves if they are prepared to make a regular practice of logging into their account and periodically updating their status streams to keep the content fresh. We'll provide some helpful coaching, including strategies and best practices to make Facebook business page owners successful.
Pay Per Click Marketing
Show up on the first page of search results for the terms that matter most with Pay Per Click (PPC) Marketing.
Right now your potential clients are online searching for your services. Are they seeing your website? Chances are they're searching using a large number of terms. Pay Per Click advertising allows you to create an advertising campaign that shows targeted ads within the search results to searchers using the terms that describe your law firm, practice areas and the legal solutions you provide. Charges are only accrued when potential clients actually click on your ad and become visitors to your website.
Campaign settings allow you to control where and when your ads will show and exactly how much you're willing to spend. No time or spending commitment is required and you can pause or cancel your campaign at any time. A detailed reporting interface lets you see in real time how often your terms are being searched, the position within the search results your listings are appearing, which terms result in clicks to your website and even which terms resulted in actions like filling out a contact form or consultation request on your site.
Your campaign will be set up and managed by a certified Pay Per Click advertising specialist with years of experience in working with law firm. Your campaign specialist will work with you to develop your keyword list, create effective ad copy for your listings, and choose and implement the right targeting settings. Once your campaign goes live your PPC specialist will act as your dedicated campaign manager providing detailed analysis of your campaign performance and ongoing campaign optimization.
Since paid ads can start showing within minutes after the campaign is activated, PPC has the ability to deliver results faster than almost any other medium. Because of the high value per client associated with legal services, Pay Per Click advertising can offer law firms an unparalleled return on investment for their advertising dollars. With the speed of setup, targeted market area, control of keywords and budget, PPC may be in many cases, a more effective marketing choice than spending the time and money on Search Engine Optimization.
Website Analytics
Get a window into how visitors are interacting with your legal website with Website Analytics & Reporting.
Some of the metrics analytics provides include how many visitors are viewing your site, the sources of your website traffic, the search terms resulting in traffic to your site, the pages most or least commonly viewed, percentage of visitors who are first time vs. returning, the average number of pages viewed per visit and time spent on the site, as well as the number of specific actions taken like completing online forms and much more. This data can be used to identify which pages are performing best and to help identify potential opportunities for improvement on your website.
With Analytics you'll have an online interface allowing you to log in and see all these metrics in real time. We'll also set up monthly automated reporting sent to your email showing the most important site metrics and providing you with a snapshot of how your website is performing.
